THE LANSDOWNE CLUB

The re-imagining of one of London’s most recognisable private members’ clubs

Founded in 1763 and reimagined as a private members club in 1935, The Lansdowne Club remains one of London’s most distinguished social institutions. Not just the former home of one Harry Gordon Selfridge, but also the place where the terms of the Treaty of Paris were negotiated.  Post-pandemic, the Club’s new management saw a need to bring its image up-to-date, to attract new members interested in the diversity of the dining, sporting and socialising opportunities available.  Working directly alongside the Club’s management, we re-imagined and upgraded the existing external literature and organised a number of showcase events to emphasise The Lansdowne Club as a must-join space.  This in turn helped to position the Club as one of London’s most desirable destinations for high-net-worth individuals and modern tastemakers, from a diverse array of backgrounds and ages.  As part of the campaign, and to reflect its distinctive blend of heritage and modernity, we created a limited edition luxury magazine that captured the spirit of the Club — refined, intelligent, and quietly confident. Bringing together leading writers and photographers, the publication curated an editorial mix spanning arts, automobiles, business, design, fashion, and gastronomy — all crafted to engage and inspire its discerning readership.