A campaign celebrating pioneering engineering and craftsmanship

The Ferrari name is synonymous with speed, luxury, excellence, craftsmanship and pioneering technical innovation around the world. We worked closely with Ferrari to build a distinct brand personality for the company in the UK market that highlighted its core values – passion, innovation, exclusivity, cutting-edge technology, heritage and legacy. Pro-active communications and networking strategies were created to raise the profile of the brand that included bespoke, tailor-made press trips that provided a forum in which to reinforce the upmarket appeal of the brand and, of course, its technological superiority as the world’s original leading pioneer in the automotive industry. Through this effective campaign, Ferrari benefited from repeated positive exposure in some of the UK’s most high-profile publications.