RADISSON BLU MALDIVES

Authentic positioning for a new luxury hotel in the Maldives

Whilst Radisson Blu had long established itself as a leading name in the travel industry, the opening of its Maldives resort required special focus to capture the attention of the saturated UK market.  We worked alongside the resort’s management teams to put together a unique campaign that positioned the hotel as a credible contender to its competition, highlighting its USPs, bespoke offerings and paradisiacal setting.  With leading UK travel journalists approached for their take on this corner of blissful tranquillity, Radisson Blu Maldives achieved placement in key publications within weeks of its launch, in the lead-up to the all-important summer season.