THE COLLECTION MAGAZINE

Creating an award-winning luxury publication with powerful storytelling and visual distinction

As a leading luxury hospitality brand, the Stafford Collection is synonymous with service and a storied history.  An independently-owned portfolio of properties in distinct locations in the UK, every hotel and restaurant in the Stafford Collection offers a warm and authentic atmosphere, whilst delivering  the highest standards of service and hospitality.   To complement our PR and marketing efforts, we felt that the group needed a marketing tool that could promote not just the specific USPs of each hotel and restaurant, but also any partners and associates that it would routinely collaborate with.  We subsequently created, edited and published a bi-annual luxury magazine that could highlight the Stafford Collection, as well as curating compelling stories that aligned seamlessly with partner and product narratives.  Each page was meticulously written, edited and designed to reflect brand credibility and amplify impact.  Every edition included a curated photoshoot providing exclusive content for both print and digital platforms. The magazine was produced as a premium promotional asset that embodied creativity and exclusivity, serving as a strategic platform to attract and engage readers, and functioning as both a storytelling tool and a business marketing medium.  The result was a highly sought-after and award-winning collectable publication.