The Address HOTELS & RESORTS

Launching a new luxury hotel brand to a global audience

Now a globally-recognised, high-end luxury hotel brand, when the Address Hotels & Resorts group first launched, we were tasked with creating a sophisticated, multi-faceted PR campaign that would position the brand’s hotels as destinations of choice to discerning travellers all over the world.  We worked closely with the senior management team to promote the brand through a series of luxury print, online, and broadcast media, including an exclusive week-long live broadcast on Sky News.  Using our experience and expertise, we additionally helped the brand establish long-term links with leading members of the UK press and key influencers.  To further cement the brand’s high-end positioning, we developed key collaborations with other luxury brands that operated in Dubai, in turn demonstrating the level of luxury that guests to an Address hotel could expect to see.