Creating a communications strategy for an iconic British sports car brand to reach new audiences

Renowned for its revolutionary automotive design coupled with a strong racing pedigree, Lotus Cars was increasingly competing with big European brands.  The company needed a PR and marketing campaign that would help effectively showcase not just its heritage and prestige, but also the technological advancements of its new models. By positioning the brand front and centre to both automotive and lifestyle journalists, and simultaneously organising effective and strategic collaborations, we increased not just awareness of Lotus’ cars amongst key audiences, but also helped to further cement the brand as one of the world’s best leading luxury car marques.