Creating a digital campaign to launch a contemporary British heritage brand and celebrate its craftsmanship

Since founding her eponymous brand in 2010, Alexandra Llewellyn and her team have honed their craft producing exquisite heirlooms of the future, specialising in particular in beautiful backgammon sets, alongside chess and poker sets.  We worked with Alexandra to initially launch the brand, primarily in the UK market, and create an elevated content-driven digital media campaign.  Through coverage in specially targeted publications, as well as high profile collaborations with leading London businesses, Alexandra Llewellyn is now the go-to name for limited edition hand-crafted board games.  Commissioned by prestigious luxury brands as well as internationally well-known figures and royalty, Alexandra’s bespoke games have homes all over the world.