FOUR SEASONS HOTELS & RESORTS

Positioning a luxury global hotel brand in new markets

As one of the world’s most respected luxury hotel brands, Four Seasons Hotels & Resorts wanted to establish and raise awareness of the brand throughout the Middle East, and to become recognised as an authoritative and informative source within the travel and leisure industry. To this end, we were responsible for the PR and media relations for hotels right across the region. We created a high impact PR campaign that incorporated a unique media outreach programme that identified and targeted stories for local, regional and Pan-Arab media. A series of popular “meet the press” events gave Four Seasons Hotels & Resorts the opportunity to showcase each of the individual properties that formed part of the company’s extensive portfolio.