THE BEAUMONT MAYFAIR

A strategic repositioning of a London landmark

Showcasing the best of British elegance, The Beaumont Mayfair is a five-star luxury hotel that pulls off a rare feat, that of being an Art Deco modernist hotel with a boutique attitude, brimming with the vibrant charm of its exclusive central London neighbourhood. Working in close lockstep with the hotel, we developed a compelling brand narrative that strengthened awareness and deepened engagement. We created a subtle and sophisticated ongoing PR campaign to reposition The Beaumont Mayfair within the highly competitive London Mayfair hotel scene, following a multi-million pound renovation. This has culminated in the hotel not only retaining its two Michelin Keys, but it also achieved 5 AA Red Stars at the AA Awards (the highest accolade a hotel can receive from the AA), and was voted the Best Hotel in London at the Condé Nast Traveler US Readers’ Choice Awards.